Trend: drsné babičky
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According to the results of the 2010 Mom Social Influencer segmentation study by BabyCenter, five unique segments of social moms are broken down into two categories, the Influencers, Field Experts, Lifecasters and Pros, and the Influenced, labeled in the report as Butterflies and the Audience. The Influencers make up only 18% of social moms, but they wield 78% of the influence.
Tina Sharkey, Chairman and Global President, BabyCenter says "Since 2006, the number of moms using social media has skyrocketed more than 500%... marketers (can) shift their mindset from social media to social marketing by gaining a better understanding of who the mom influencers are... "
Influence, in this study, was measured by how often social moms post or comment on social networks and the size of their networks on these platforms. All five segments of social moms have distinct characteristics and behaviors consistent across the major social media platforms.
We have compared dogs mentions (”dog”) to important female figures and learned that dogs are more tweeted on than “wife”, “daughter” and “girlfriend” (in this order).
So what are the hot dog names of today—and which are trending up? The big news is the blurring of lines between human and pet names—the most popular lists of baby and dog names aren’t that dissimilar. Of the 20 most popular names for dogs in the U.S.—according to a survey by VPI pet insurance company based on its database of 475,000 canines—18 were people names—and if you count in Buddy and Rocky, it was 100 percent. The top three: Bella, Max, Bailey.
“The undeniable trend in pet names is ‘humanization,’” says VPI’s Grant Biniasz. “Names traditionally associated with pets: Rover, Fido and Spot, for example, have been replaced by Max, Bella, and Lucy. This may be indicative of a shift in the perception of pets, from property to four-legged family members.”
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