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Hodnocení roku 2011 podle Most Contagious (zde část "Retail")

Retail More streamlined, more social

Those in Europe and America may still be teetering on the brink of recession, but, if anything, the world of retail seems to have been galvanized by the relentlessly bleak outlook, offering a succession of innovations and experiments throughout 2011.

The rapidly evolving relationship between our online and offline consumer behaviour is driving inventive new consumer experiences that merge the best of both worlds in useful and increasingly intuitive ways.

Staking a claim on that most precious resource, our disposable income, means that brands must work harder and smarter than ever. Even as economies falter, flash-sale sites have flourished, with consumers still willing to splash out so long as they're assured a kick-ass discount to preserve that crucial feeling of fiscal responsibility.

However, deal-of-the-day juggernaut Groupon, the leading light at the start of the year, has had a bumpier ride of late. Fierce competition from upstart rivals – think Amazon-backed Living Social, Google Offers and over 500 other hungry new players worldwide – cashing in on their business model is just part of the problem. Hard-luck tales from disgruntled vendors make for bad headlines and despite typically netting 50% of the profit on the deals it offers, the company has a $500m deficit around its neck. Notwithstanding the launch of Groupon Now, a mobile-based real-time deals service, its failure to innovate consistently and distinguish itself from the pack looks ominous not to mention the long term economic effects of this cut-price culture…

via mostcontagious.com

Filed under  //   2011   retail   trends  
Posted December 22, 2011
 

CPG Shopping Habits: 5 Key Predictions for 2010

 

US consumers will continue to show restraint and look for value pricing in their CPG shopping habits, while grocery consolidation will intensify and assortment wars will escalate, according to  The Nielsen Company, which recently  issued its list of top five predictions for 2010.

Following is a brief rundown of Nielsen’s major CPG trends this year:

1. Restraint Will Remain the New Normal: US consumers have unemployment and other economic concerns at the top of their mind, suggesting that trends in restrained spending will continue into 2010, reports Retailer Daily.

2. Value is  Top Priority: Coinciding with consumers’ focus on restraint is a focus on value. A desire for low pricing could threaten margins, and widespread discounting across the retail industry will require retailers and brands to differentiate themselves beyond price.

3. Store Brand Growth Will Continue: Store-brand CPG products are growing in terms of both dollar and unit sales, according to separate research by Nielsen. Unit sales are growing more quickly than dollar sales, likely reflecting retailers’ response to consumer demand for value pricing.

4. Grocery Consolidation Will Intensify: Local and regional grocery players, unable to drive profits in the soft economy, will become acquisition targets and some larger national and regional grocers will divest unprofitable formats and banners to strengthen investments behind their winning formats and banners.

5. Assortment Wars Will Escalate: Retailer efforts to simplify the consumer shopping experience by eliminating aisle and shelf clutter will cause market share land grabs for small and medium-sized brands in pursuit of elusive revenue growth. Retailers may lose sales as they shift away from in-store merchandising that drove impulse buying and built shopper baskets. Look for brands caught in the trap of greater store brand focus and assortment optimization to forge alliances with key retailers, enter or step up efforts as store brand suppliers, and/or explore direct-to-consumer sales, Nielsen said.

Jan 6-10
via marketingcharts.com

U nás to nejpíš bude podobné.

Filed under  //   consumers   predictions   retail  
Posted January 8, 2010