Trendometr

Iconoculture, a consumer research and advisory company, has published its take on top consumer trends for 2012. Here’s a quick look at what they see in the crystal ball.

1. Saving. With Europe’s current debt crisis and the United States still lolling in the Great Recession, consumers are looking for security and control in their financial lives, and they’re turning to savings, convenience and dependability to stay sane. Takeaway: Do whatever you can to help your clients feel in control and offer them ways to save.

2. Shopping. The tech revolution is changing how people buy, both in the aisle and on the couch. Takeaway: you need to make sure you build fluid connections between you and your clients, whether it be social networks, mobile or the telephone.

3. The new 70. Boomers do not see themselves as aging or as part of an older age group. The new 50 is actually closer to 70. Takeaway: when planning events for the over-50 crowd, be careful not to hand out the Geritol and walkers. This crowd is hip, in shape and wants new experiences.

4. Easy Pay. No checks, cash or cards? No problem—not if you have an iPhone and are a customer of Commonwealth Bank. This Australian bank is getting set to launch an app that makes payments instantly and remotely. Takeaway: Picture getting paid by email, Facebook or mobile number—on the spot.

5. Follow fashion. A German company is now making a new clothing line with powdered milk. The cloth, called Qmilch, is reported to have positive effects on the skin. Takeaway: Look for innovative fabrics and other décor items as new technologies are born.